Keiichi Matsuda - augmented (hyper) reality

can't get enough of those annoying ads all over the place? Well, it's about to get a whole lot worse, according to London-based architectural design student Keiichi Matsuda's vision of a future corporate-augmented hyper-reality of the everyday and mundane:

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. says Matsuda.

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

Still, it's encouraging to think that a) the spirit of Stephen Hawkings lives on in our kettles and b) the epsilon Brave New Worlder needs detailed instructions to make a cup of tea.